Superdry India’s launches #SDMYWAY Campaign

After launching its website in India earlier this season, fashion apparel brand Superdry India hopes to boost its omnichannel presence with its latest #SDMYWAY campaign.

Collaborating with a diverse, or as it calls it, an eclectic mix of faces from Bollywood, the #SDMYWAY video campaign includes names like Kubbra SaitJim SarbhAparshakti KhurranaTahira Kashyap, and Guru Randhawa as it conveys Superdry’s committed message that reflects the lesser-explored philosophies of millennials across the world.

Source:ETBrandEquity

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