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As India’s café market shifts towards premium, health-focused, and experience-driven concepts, global lifestyle brand JOE & THE JUICE has announced its entry into the country through a strategic partnership with Aditya Birla New Age Hospitality.The brand’s first outlets are expected to launch by late 2026, marking its first strategic expansion into Asia and reflecting growing demand for global, wellness-led café formats in India.
As India’s café market heads towards 2026, growth is being shaped by format specialisation, food-focused menus, and tighter operational discipline. Cafés are evolving into informal social spaces, with food and all-day formats driving repeat visits and sustainable scale.
From the Feed – @businessnbrands
From guiding brands to unlocking high-value investments, our expertise spans every stage of retail and commercial growth. Whether you’re an investor seeking returns, a brand aiming to expand, or a developer looking for the right tenant mix, we’re here to turn vision into reality. Partner with us today and explore limitless opportunities in leasing, franchising, and brand growth.